AeroDarat Services (ADS) dedicates the month of October to ADS Digital Month (DigiMonth). To stay ahead and relevant, many organizations around the globe have prioritized their resources and efforts into digital transformation. For Malaysia Aviation Group, the pillar of Digital is Our Universe embodies its profound commitment to discover and harness the endless possibilities that the digital world has to offer.
ADS DigiMonth kickstarted with Digital Innovation Day held on 6th October 2021. Through this online conference, audience was introduced and briefed with numbers of digital initiatives carried out by Above-the-Wing (ATW) and Below-the-Wing (BTW) operations as well as innovative products to generate ancillary revenues.
In his opening remark, En. Sudirman Kushairi, Head of Ramp and Operations Management said, “Digital transformation and new technologies are inevitable. There is no choice but to embrace the changes to be competitive.”
Themed on “Speed up Digital Adoption and Rallying Innovation”, the month-long campaign will showcase many exciting activities namely ADSx Series 4 – Managing OTP: Opportunity, Threat and Pain Point in Operations featuring Capt. Nasaruddin, COO MASwings and En. S.Hamid, Manager Aircraft Services ADS; e-Sport Tournament and Station Championship. There will also be virtual treasure hunt with all stations participating in the event. Now, that would add the fun!
To quote a prominent thinker of modern management, Peter Drucker, “The enterprise that does not innovate ages and declines, and in the period of rapid change such as the present, the decline will be fast”. The foundation is already set hence let’s drive the transformation to bring in positive changes and values.